Overview

Agile delivery leader with 10+ years driving digital transformation and operational excellence across global organizations. I bridge the gap between strategic vision and execution—whether as Scrum Master, Project Manager, or Business Analyst—adapting methodology to context while driving on-time, high-quality delivery.

My approach centers on people-powered delivery: building high-performing cross-functional teams, eliminating friction, managing executive stakeholders, and creating just-enough governance to maintain visibility and accountability without bureaucracy. I’ve successfully led enterprise-scale Salesforce migrations, system migrations, and cross-regional transformation programs.

Passionate about continuous improvement and emerging technology (AI, automation, modern PM tools), I actively use Claude, Gemini, NotebookLM, and AI-assisted workflows to amplify productivity.

Career Timeline

When Role Company Location
2023-now Business Transformation Analyst Isentia Sydney, Australia
2021-2023 Scrum Master Isentia Sydney, Australia
2020-2021 Product Owner / Scrum Master (secondment) Isentia Sydney, Australia
2018-2020 Agile Coach Isentia Sydney, Australia
2015-2018 Scrum Master Isentia Sydney, Australia
2013-2015 Business Analyst Isentia Sydney, Australia
2006-2012 IT Manager CCLI Sydney, Australia

Business Transformation Analyst

April 2023 – Present | Isentia, Sydney, Australia

Partnered with Group Transformation Director to drive enterprise-wide transformation across global commercial and product portfolios. Operated as agile delivery leader across Project Management, Program Management, Business Analysis, and Scrum Master disciplines.

Project Delivery & Turnaround
► Rescued stalled global Salesforce migration with ambiguous scope and overrun timelines. Implemented delivery framework with global team and consultants, re-baselined plan, and drove successful on-schedule completion

Project & Portfolio Management
► Established program governance for multiple strategic initiatives, implementing tracking and executive reporting that improved visibility and enabled proactive issue resolution
► Delivered high-impact projects: government sector expansion (onboarding enterprise clients), AI automation across business units, international operations transfer (workforce planning, recruitment, training, knowledge transfer)
► Designed portfolio governance for transformation encompassing 65+ projects across organizational restructuring, software development, and systems modernization
► Coordinated cross-functional transformation across 7 APAC countries, managing dependencies and resource allocation
► Provided advisory and oversight for additional Salesforce migration
► Facilitated discovery of requirements and planning for AI improvements in key components of the business, following on to working with the delivery teams (including the product SMEs, tech teams and AI/ML developers) to implement those plans

Business Process Optimization and Business Analysis
► Conducted RACI analyses to resolve accountability gaps and clarify roles—directly improving delivery outcomes
► Led process discovery and technology evaluation for search relevance, developed transformation roadmap, and managed implementation team
► Executed legacy systems audit across SEA operations to inform transformation roadmap
► Researched perceived data parity issues between systems
► Analyzed product support processes across countries and regions, making recommendations on improvements and implementing uniform practices
► Reviewed copyright reporting requirements and documented changes to data logging and provision
► Reviewed current media data logging and recommended changes to processes to improve data quality

AI / Digital Transformation
► Designed governance framework for enterprise AI adoption program, establishing work management processes, tracking, and reporting structures
► Developed training materials for Google Gemini tools (Gems, NotebookLM) with practical use cases to accelerate AI capability building

Scrum Master

June 2021 – April 2023 | Isentia, Sydney, Australia

Built on previous Scrum Master experience, utilizing Scrum processes to deliver projects effectively.

► Successfully delivered ElasticSearch migration to AWS
► Developed teams by refining backlogs, prioritizing work, and establishing clear goals
► Coached teams in Scrum/Agile processes, improving workflow predictability and delivery consistency
► Built trust and relationships in the team, resulting in exceeding goals, and delivery improvement
► Also acted as product owner for one of the teams, building the backlog, and prioritizing work
► Facilitated quarterly planning workshops

Product Owner / Scrum Master (secondment)

February 2020 – June 2021 | Isentia, Sydney, Australia

Product Owner for mobile apps following departure of previous role holder. Transitioned to permanent hybrid Scrum Master/Product Owner role due to organizational continuity needs.

Product Owner responsibilities:
► Planned features and upgrades for iOS and Android mobile apps
► Prioritized backlog and coordinated with marketing, design, UX, and sales teams
► Kept stakeholders informed of product roadmap and development progress

Scrum Master responsibilities:
► Facilitated Scrum ceremonies and improved team processes and communication
► Grew a new, distributed team (contractors in Philippines and India; local Sydney staff) into a high-functioning unit
► Built team cohesion across Google Meet meetings, establishing strong collaboration and positive team culture, delivering to a regular cadence

Agile Coach

June 2018 – February 2020 | Isentia, Sydney, Australia

Transitioned from Scrum Master to Agile Coach when Isentia adopted the Spotify model for team structure. Coached 4–6 Australian-based delivery teams while maintaining Scrum Master responsibilities for two high-profile projects.

Key focus:
► Trained team leads in Scrum Master practices and Agile frameworks
► Coached teams and organization on Agile methodology and best practices
► Identified teachable moments to deepen Agile understanding and continuously improve implementation

Scrum Master

2015 – 2018 | Isentia, Sydney, Australia

Scrum Master for the Information Technology Team at Isentia, the leading media intelligence company in the Asia-Pacific region.

Agile delivery:
► Facilitated all aspects of Scrum/Kanban delivery, including planning, prioritization, and ceremonies (planning, showcase, retrospective, review, stand-ups) using servant leadership
► Supported Product Owners and delivery teams; assisted with backlog refinement and user story splitting
► Guided teams toward self-organization and collaboration in a safe environment

Organizational leadership:
► Key driver of Isentia’s Agile adoption, delivering organization-wide training and coaching. Awarded for facilitating organizational change
► Facilitated multiple concurrent projects across Australia, Malaysia, Singapore, India, and China
► Ran workshops to help Product Owners and stakeholders determine priorities

Tools & metrics:
► Administered Jira/Confluence; customized workflows to suit project operations; introduced Slack for team collaboration
► Used burndown reports and velocity tracking to assist in release planning and ensure goals were met

Key projects delivered:
► AWS cloud migration of flagship website from on-premise servers
► Responsive web redesign to support all device sizes (phone, tablet, desktop)
► Mobile app development (iOS/Android)
► WAN upgrade across multiple countries
► UCC phone system rollout
► Machine learning/AI implementations to improve operational efficiency

Continuous learning:
► Became Certified Scrum Product Owner (2017)
► Advanced to Certified Scrum Professional—both Product Owner and Scrum Master (2017)

Business Analyst

2013 – 2015 | Isentia, Sydney, Australia

Business Analyst with the Product Development and Information Technology Teams at Isentia.

Core responsibilities:
► Worked with key stakeholders and project teams to assess, quantify, document, and deliver business improvement opportunities and technical products
► Developed and documented business requirements, user stories, and functional/non-functional specifications
► Performed testing and quality assurance to ensure products met requirements
► Acted as agent of change, guiding the organization through new initiatives toward desired outcomes
► Visited Malaysia to work with the team there to determine what was needed to bring our SEA customers into the Mediaportal platform, documenting requirements, testing and analyzing data in the process, and working throughout the implementation process to ensure the needs were met
► Tested and analyzed data, often using SQL to dig into the data, to reveal issues in developments or system operations

Additional responsibilities:
► Trained teams on Scrum/Agile methodology as part of Isentia’s transition to Agile development, and championed the introduction of Agile and Scrum processes and mindset
► Led business analysis on flagship product Mediaportal, an integrated media monitoring and analysis tool

IT Manager

2006 – 2012 | CCLI Pty. Ltd., Sydney, Australia

Managed IT resources for the Asia-Pacific region, overseeing infrastructure, systems, and team operations.

CRM leadership:
► Developed Microsoft Dynamics CRM to replace Pivotal eRelationship CRM
► Conducted business analysis, gathered requirements, and documented business rules and migration plan
► Coordinated data migration and implementation across the region

Infrastructure management:
► Planned and implemented servers, networks, and desktop PCs within global corporate framework
► Performed network and database administration
► Migrated server infrastructure from hardware to virtual environment

Ready to explore how I can help your team? Get in touch.